LOUIS VUITTON
Actress Alicia Vikander does the twist, dancing through a collection of the brand’s iconic Twist Lock Bags and LV boots, with every move highlighting their bold, graphic designs and modern elegance. Set to the upbeat rhythm of Chubby Checker’s classic "The Twist," the campaign brings a playful energy to the collection, as Alicia’s joyful movement brings the bags to life. The dynamic visuals capture the essence of Louis Vuitton’s Twist line—innovative, fun, and full of vibrant spirit—blending luxury with a sense of freedom and exuberance
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Alicia Vikander
Photographs Patrick Demarchelier
& Jennifer Livingston
Film Gordon Von Steiner
Music “The Twist” Chubby Checker 1961