MOVADO
Set within the architectural masterpiece of John Lautner’s Harvey House in Los Angeles.
Documented by Stuart Winecoff, the series unfolds as cinematic portraits and films where design, time, and legacy align.
The campaign celebrates both modern icons and timeless elegance, featuring Julianne Moore, Jessica Alba, Christian McCaffrey, and Ludacris. Each embodies Movado’s spirit of innovation and artistry, capturing the brand’s enduring connection to culture, creativity, and individuality.
Through this series, Movado continues its legacy of merging watchmaking with art and design, offering a vision of time that is as bold and iconic as those who wear it.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Photographs & Film Stuart Winecoff
DOP Arseniy Kazimirov
Choreography Stephen Galloway
Styling George Cortina
Set design Christine Irwin
Editor Oscar Mirzayev
Sound design Robbie C. Williamson
Production JN
Post production A+E