MOVADO
This campaign honors a remarkable collective of visionaries—artists, athletes, and entrepreneurs—don’t merely navigate time—they transcend it, shaping their own paths with boldness, originality, and unwavering confidence. Movado, with its iconic design and commitment to precision, aligns with this powerful ethos, capturing the essence of these changemakers in a celebration of forward momentum. The campaign takes inspiration from Ludacris’ anthem, Stand Up’ lyrics
“When I move, you move,” a call to action for anyone who dares to challenge conventions, defy expectations,—because, as this campaign illustrates, true leaders don't just follow time; they make it their own.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Tyrese Haliburton
Photographs & Film Mert Alas & Marcus Piggott
Choreography Stephen Galloway
Styling Mel Ottenberg
Production N6 + January
Music "Stand Up" Ludacris 2000