MOVE
The legendary ‘jet set’ was reinvented for a new generation. This campaign was shot against pure white to make the movement-driven energy literally jump off the screen, while the cast’s diversity was celebrated. A new insignia MK logo was created to mark the moment. The track was “Move Ya Body.”
HELL ON WHEELS
This campaign showcases how The New Jet Set rolls.
To the track, “Hell On Wheels” by Cher, model Bella Hadid and BMX Star Austin Augie celebrated the on-a-roll lifestyle. TSC’s new round MK insignia logo fit perfectly into the action.
Bella Hadid
Photographs & Films David Sims
Music “Move your body” Nina Sky 2004
“Hell on Whells” Cher 1979