LA VIE EN ROSE
DIOR
Actress Natalie Portman returns to lead the next chapter of the Miss Dior story, exploring the fragrance's deeper allure. Shot with an intimate perspective, the campaign takes us inside Dior's legendary atelier on Avenue Montaigne, Paris, capturing the sensuality and elegance that define Miss Dior.
Blending Parisian craftsmanship with the cinematic allure of Hollywood, the campaign moves between both iconic locations, adding a timeless, universal feel to the story.
The Miss Dior narrative unfolds across all media platforms—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Natalie Portman
Photographs Tim Walker
Film Sophia Coppola
Music “La Vie en Rose” Grace Jones
1977