MOI JE JOUE
DIOR
Filmmaker Sofia Coppola and photographer Tim Walker bring a fresh, pastel-infused vision of Paris, to the iconic Miss Dior fragrance. The story follows a young woman exploring Paris with excitement and anticipation, culminating in a surreal scene where she’s lifted by balloons over the city skyline—a playful symbol of the fragrance’s lightness and freedom.
Set to Brigitte Bardot’s “Moi Je Joue” it captures a modern, joyful spirit of femininity and elegance.
A full 360 approach—Commemorative book, Hand-crafted silk ribbon logo, Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Marina Linchuk
Film Sofia Coppola
Photographs Tim Walker
Hair Odile
Makeup Stephane Marias
Music “Moi Je Joue” Brigitte Bardot
1962