IL DOLCE FAR NIENTE
MARELLA
A cinematic day in the life of a modern Italian muse, set in Praiano on the Amalfi Coast.
Filmed at the secluded Casa Privata, the campaign celebrates Marella’s Italian heritage through a refined, intimate lens. The story unfolds slowly: sunlight, stillness, and the effortless beauty of doing nothing.
Captured by photographer Carin Backoff, the imagery feels natural, modern, and quietly sensual. The deep blue Mediterranean becomes a constant backdrop that’s timeless, calm, and immersive. A portrait of ease, elegance, and contemporary Italian living.
Mariam De Vinzelle
Vika Parmakova
Valeria Buldini
Photographs Carin Backoff
Films Romain Wygas
Stylist Marghertia Moro
Make Up Luciano Chiarello
Hair Laurence Walker
Production Andersson Production
Location Casa Privata, Praiano, Italy
Music “Volto di Donna”
Piero Umiliani 1975