LOUIS VUITTON
A captivating narrative filmed by Inez and Vinoodh inside the Louvre Museum. The story follows a woman who discovers a centuries-old invitation hidden in a 150-year-old Vuitton trunk, leading her on a journey into Parisian mystique.
The invitation grants her exclusive access to the Louvre, allowing her to experience the museum in solitude, including a private encounter with the Mona Lisa. Her adventure culminates with a majestic hot air balloon ride from the Cour Carrée, soaring into the sky. Every journey begins with an invitation to the extraordinary.
The film formed the core of the digital campaign, supported by mega-sized OOH and print ads.
Arizona Muse
Photographs and film Inez and Vinoodh
Styling Carlyne Cerf de Dudzille
Set design Shona Heath
Music “In the House-In a Heartbeat”
John Murphy 2013