CAMPAIGN
BOTTLE DESIGN
LOEWE
Loewe’s Solo Ella fragrance campaign, filmed at a sleek, modernist house in Spain, captures the essence of the perfume through a powerful performance by actress Elisa Lasowski, who serves as Jonathan Anderson’s muse. In this visually striking campaign, Elisa embodies the dual meaning of Solo—both as an expression of individuality and the essence of a complex, multifaceted woman. Her presence reflects the vibrant contrasts of the fragrance bottle’s design, as she navigates through a world of boldness and subtlety, strength and vulnerability. The campaign is anchored by the provocative statement, “Nobody really knows me, but they think they do” inviting viewers to reconsider the layers of identity, mystery, and self-expression that the fragrance encapsulates.
The Solo Ella fragrance bottle features an innovative tangerine clip-lid that adds a bold,
eye-catching visual statement, designed by TSC. This striking design element enhances the bottle's dynamic presence, combining modern elegance with a pop of color that mirrors the fragrance’s vibrant, multi-dimensional character.
Elisa Lasawski
Photographs by Olivier Hadlee Pearch
Film by Gordon Von Steiner