GIVENCHY
To relaunch Givenchy's iconic L'Interdit fragrance, the campaign takes audiences on a nocturnal journey through a forbidden Parisian world. Set in the Porte des Lilas Metro station, bespoke posters and designs by Max Bellhouse transform the space into a cinematic playground, capturing the fragrance’s mysterious allure. Actress Rooney Mara, the campaign's muse, embodies the forbidden as she navigates the shadowy Metro, blending desire and restraint. The narrative extends into Parisian streets with striking outdoor ads and window displays, while a grand launch event in a Haussmannian apartment features immersive installations and scent stations. Every touchpoint, from print to film to digital, creates a sensory experience, inviting audiences into a world where luxury, mystery, and beauty converge.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rooney Mara
Film Todd Haynes
Photographs David Sims