THE ICON AND THE ICONOCLASTS
THE IMAGE MAKERS

LOUIS VUITTON

Celebrating Monogram campaign, shot by iconic photographer Steven Meisel, pays homage to the timeless Monogram canvas by transforming it into a canvas for artistic expression. The campaign features six creative legends—Rei Kawakubo, Frank Gehry, Christian Louboutin, Cindy Sherman, Marc Newson, and Karl Lagerfeld—each einterpreted the Monogram in their own distinctive way. 

The white studio setting provides a striking contrast to the dynamic, boundary-pushing pieces, allowing each bag to shine as a work of art in its own right.  Through this collaboration, Louis Vuitton reaffirms its legacy not just as a luxury brand but as a cultural force that bridges art, design, and fashion, pushing the boundaries of creativity while celebrating the enduring power of the Monogram.
Starring

Freja Beha Erichsen
Saskia de Brauw
Julia Nobis
Liya Kebede

Photographs Steven Meisel
Film Gordon Von Steiner
Makeup Pat McGrath
Hair Guido
Set design Mary Howard

Music “Peaches Knock Out” Remix 
Le Tigre