WE ARE #GENH

HOGAN

The "We Are #GENH" fashion campaign by Hogan celebrates a new generation of creativity, individuality, and effortless style. Shot in a dynamic studio setting, the campaign presents a young, vibrant community embodying the brand’s contemporary vision. 

A 360-degree experience, it extends beyond fashion into store graphic design and immersive animations, seamlessly blending digital and physical worlds. Reflecting the energy and spirit of #GENH—a generation redefining luxury with a fresh, innovative perspective.



Starring

Valerio Maccario
Cheikh Diakhate
Yuki van Gog 

Photographs Matteo Montanari
Styling Veronique Didry