GUCCI
In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself.
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI
Music “Gymnopedie No 1” Eric Satie