GRAFF
A journey into the supernatural- a story told through ageless symbols, reflecting the tribal instinct to find meaning in the sun, moon and stars. The campaign showcases the majesty of the diamonds’ earthly power by immortalising the tribal motif inspired jewels as land art sculptures, a poetic interpretation of the collection linking design, symbolism and emotion.
Filmed at Atlantis sand dunes in South Africa, a timeless and otherworldly landscape,
that transcends nature as that of the divine.
A full 360 approach—Print, Film, Outdoor,
Copywriting, BTS and Digital—creates an immersive storytelling experience.
Sara Sampaio
Photographs & Film Mikael Jansson
Styling Kate Phelin
Set Design Andy Hillman
Makeup Stephane Marais
Production N6
Music “Supernatural” Tribal Blood 2019