GRAFF
An otherworldly, celestial journey inspired by the cosmos. Through revolutionary visual effects, including 180° HD LED walls, the campaign immerses viewers in a dreamlike green aurora borealis, evoking the luminous night sky. Over 1,160 carats of Graff jewels shine against this cosmic backdrop, echoing the strength and sensuality of modern femininity and the iconic 'Graff Green Lady' of the '90s.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Rianne Van Rompaey
Photographs & Film Mikael Jansson
DOP Jeremy Vallender
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Hannah Murray
Set design Andy Hillman
Production N6
Post A+E
Still life photographs Graeme Montgomery
Still life DOP Tim Green