DIOR
KISS
Inspired by Milton H. Greene’s iconic “Red Sweater Sitting with Marilyn Monroe,” Natalie Portman reimagines the moment, infusing it with her own bold sense of freedom, beauty, and audacity. With her signature lipstick as a symbol of empowerment, she dances to “Kiss” by Prince, played on a custom Rouge Boombox
a 360 code for in-store and press.
I FEEL GOOD
The campaign celebrates the empowering feeling of wearing iconic red lipstick. As flashes from the camera light up the scene, she playfully applies the lipstick, only for the reveal: she’s inside a photobooth in the heart of Paris.
The photobooth and its strips become key elements, extending the experience digitally and enhancing the retail consumer journey.
Natalie Portman
Photographs David Sims
Films Gordon Von Steiner
Movement Director Steven Galloway
Music ‘Kiss’ Prince 1986
‘I Feel Good’ James Brown 1964