DIOR
Dior's Hydra Life campaign, captured by the talented photographer Cass Bird, celebrates the power of natural beauty and hydration. Set against a beautiful pastel colored interior , the campaign showcases the brand's commitment to pure, refreshing skincare. With a focus on real, radiant women, Cass Bird's candid and intimate photography style captures the essence of Dior Hydra Life — a line that hydrates and revives the skin with natural ingredients. The campaign's fresh and youthful energy perfectly mirrors the skin-loving benefits of Hydra Life, inviting everyone to experience the natural glow it provides.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Frederikke Sofie
Sora Choi
Photographs Cass Bird
Styling Alex White
Hair James Pecis
Makeup Mark Carrasquillo