DIOR HOMME FRAGRANCE
1000 LIVES

DIOR

Nan Goldin, renowned for her candid, emotionally charged imagery, captures the raw essence of modern masculinity in the 1000 Lives campaign. Actor Robert Pattinson runs for his life, embodying urgency and vulnerability in a series of unrehearsed moments that reflect the complexity of manhood. Inspired by James Dean’s mantra—“Dream as if you’ll live forever. Live as if you’ll die today.”—the campaign explores the tension between ambition and the fleeting nature of life.

A limited-edition art book, designed and published by Rizzoli International, compiles the campaign’s striking imagery, offering an in-depth look at the emotional depth behind the story.
Starring

Robert Pattinson
Camille Rowe

Photographs by Nan Goldin
Film by Romain Gavras

Music “Whole Lotta Love” Led Zepplin
1969