THEN NOW ALWAYS

CLARKS

Filmed on the streets of London by renowned fashion and Vogue photographer Mikael Jansson, ‘Then. Now. Always.’ campaign concept celebrates British 60s cult music. Founded in 1825, Clarks always pushed the boundaries of shoemaking and craftsmanship with one goal in mind - to make great shoes that last. To celebrate their unique heritage, Clarks teamed up with Alexander Skarsgård, who’s been wearing our iconic Desert Boot since he was a kid. 
Clarks SS20 global brand campaign celebrates the 70th anniversary of the original and iconic Clarks Desert Boot.





Starring

Alexander Skarsgård

Photographs Mikael Jansson
Stylist George Cortina