CHLOE
Actress Lou Doillon stars in a cinematic exploration of fleeting, intimate instances where time seems to pause. Drawing inspiration from the raw, nostalgic '70s photography, the campaign seamlessly blends fashion and landscape to evoke both introspection and anticipation. Lou’s existential questions—“Why don’t we?” and “What are you waiting for?”—serve as a quiet yet powerful invitation for the viewer to reflect on life’s moments of transition. Shot by Inez and Vinoodh, the imagery captures the ephemeral nature of time, ach frame a visual meditation on the unspoken questions that guide existence.
The sensory experience is heightened by the soft rustling weeds, distant birdsong, and occasional laughter- reinforcing that life’s most significant transitions often unfold in silence, in the quiet pauses between action and reflection.
Lou Douillon
Julia Stegner
Photographs Inez van Lamsweerde and Vinoodh Matadin