CAMPAIGN
TRAVELING EXHIBITION AS SEEN BY
BOOK
DIOR
The Lady Dior campaign, starring Marion Cotillard, follows her global journey with the iconic bag in tow, captured through short films and print images by renowned visionaries. Each creator, inspired by the Cannage pattern, interprets the bag in their unique style, showcasing its universal allure.
This campaign led to the creation of ‘AS SEEN BY’, an international traveling exhibition named by photographer Peter Lindbergh. Housed inside a life-sized replica of the Lady Dior bag, the exhibition features works by photographers, filmmakers, and artists.
A book series, now spanning ten volumes, further celebrates the bag’s legacy as a symbol of luxury, artistry, and timeless elegance.
Marion Cottilard
Directors
David Lynch
Olivier Dahan
Jonus Akerlund
James Cameron Mitchell
Photographers
Peter Lindbergh
Steven Klein
Annie Leibovitz
Mert & Marcus
Craig McDean
Tim Walker
Inez & Vinnodh
Olympia Scarry
Nan Goldin
Mikael Jansson
Craig Mcdean
Martin Parr
Alec Soth
Bruce Weber
Peter Lindbergh
Patrick Demarchelier
Paolo Roversi