LOUIS VUITTON
Inspired by a poem that explores themes of blossoming and self-discovery, this striking Louis Vuitton campaign stars actress Alicia Vikander. Set against bold still-life imagery of blossoms, Alicia's soft, emotive voice recites the verses: "A sound of the wild. A forest falling away. A kiss. Something extraordinary. A blossom."
The campaign beautifully captures her presence, pairing her movement with the delicate symbolism of growth and transformation. With each pause in her recitation, the words resonate deeply in the stillness of the studio, creating an intimate, reflective atmosphere that celebrates the power of self-expression.
A full 360 approach—Print, Film, Outdoor,
Copywriting, BTS and Digital—creates an immersive storytelling experience.
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Alicia Vikander
Photographs Patrick Demarchelier
Film Gordon Von Steiner
Stylist Marie-Amélie Sauvé
Still-life Photographs Iris Velghe