THE STYLE COUNCIL






LOUIS VUITTON

THE ICONS AND THE ICONOCLASTS


Six visionary creatives, each handpicked for their unique approach to style, design, and storytelling—ranging from fashion designers to digital pioneers—were invited to reinterpret the brand’s iconic Monogram canvas through their own distinct artistic lens. The result is a collection of innovative artworks and short films that represent a bold new chapter for Louis Vuitton, blending tradition with the cutting-edge sensibilities of contemporary culture. 

Limited-edition Zines, capturing each creator's unique interpretation of the Monogram. These collectible publications are distributed to fashion editors, influential figures, and the brand’s most loyal fans, offering an exclusive look into the creative process and the fusion of art, fashion, and digital culture.

Freja Beha Erichsen
Saskia de Brauw
Julia Nobis
Liya Kebede

Comme Des Garcons Studio
Johnny Dufort
Pierre Debusschere
Gordon von Steiner
Colin Dodgson
Michael Avedon














                                                                                                                                                                                                               

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