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Robert Lussier is a Paris-based creative director from New York with more than three decades of experience shaping culture-defining imagery for the world’s leading luxury brands. From 2008 to 2015, as Creative Director at Parfums Christian Dior within the LVMH Group, Lussier helped redefine contemporary luxury storytelling, bringing cinematic narrative, digital innovation, and global reach to fragrance, beauty, and accessories. He led a 30-person creative organization and worked at the intersection of brand strategy, image-making, and global communication.

In 2015, Lussier launched his own Paris luxury boutique studio, THE STYLE COUNCIL X ROBERT LUSSIER, built on the belief that experience matters. After years of shaping global imagery from inside one of the world’s most influential luxury groups, he created an independent creative house offering senior creative leadership, cultural instinct, and hands-on precision. The approach is strategic at its core and cinematic in execution—designed for brands seeking heritage depth with modern relevance.

Today, Lussier works across strategy and execution, acting as both Creative Director and Director. He oversees the entire creative process, from positioning, concept development, and casting to film direction, editing, pre-production, and post-production, ensuring every project carries a singular and cohesive vision. His studio integrates strategy, image-making, content creation, and production capabilities under one roof, delivering global campaigns with both scale and intimacy.

Lussier’s iconic campaigns have left an indelible mark on contemporary luxury. His work includes Miss Dior, directed by Sofia Coppola; Dior Homme, starring Robert Pattinson, photographed by Nan Goldin and directed by Romain Gavras; Dior Rouge, starring Natalie Portman and photographed by David Sims; Lady Dior: One Lady, Four Cities, featuring Marion Cotillard and directed by David Lynch; and the groundbreaking Secret Garden Versailles series by Inez and Vinoodh, culminating in a cinematic chapter starring Rihanna and directed by Steven Klein.

For Louis Vuitton, his work spans the Monogram Anniversary campaign photographed by Steven Meisel, The Spirit of Travel, Horizons Never End, and the Capucines handbag campaign starring Zendaya and photographed by Mert Alas. Over the past eight years, he has been the driving creative force behind Graff’s jewellery campaigns, elevating the brand’s visual identity through cinematic storytelling, architectural and cosmic inspirations, and a focus on the exceptional craftsmanship of its jewels. From GRAFFABULOUS to Galaxia, his work has positioned Graff high jewellery as both art and aspiration, resonating across global luxury markets.

Concurrently, Lussier continues to direct Movado watch campaigns starring Julianne Moore and other cultural icons, bringing a cinematic sensibility and meticulous attention to narrative detail. His recent work includes campaigns for Versace Fragrance, Gucci The Alchemist’s Garden, and multiple LOEWE fragrance collaborations, alongside creative development for the Max Mara Group and new fragrance launches with Shiseido Tokyo. His upcoming work includes a new global creative campaign for BVLGARI, further extending his work across the worlds of luxury jewellery, watches, fragrance, and fashion.

Beyond his agency practice, Lussier is also the founder of LESNOB, a cult handbag and unisex fragrance brand reflecting his personal design sensibility and independent creative spirit. Today, THE STYLE COUNCIL X ROBERT LUSSIER remains deliberately independent: a senior creative studio combining strategic thinking, cultural intelligence, and cinematic image-making to build distinctive luxury brands for a new generation. Through his independent studio, he has built a true one-stop creative house, blending strategy, image-making, content creation, and full production under one roof to deliver campaigns with both vision and scale. He is also the founder of LESNOB, a cult handbag and unisex fragrance brand that reflects his personal design sensibility and independent creative spirit.

THE STYLE COUNCIL

THE ALCHEMIST’S GARDEN