THE MOST ROMANTIC JEWELS IN THE WORLD

GRAFF

A vision of modern romance set against the timeless beauty of Villa Ephrussi de Rothschild on the Côte d’Azur, this cinematic short film follows a love story from the intimacy of a proposal to the splendour of a wedding day, where every fleeting moment is illuminated by Graff’s extraordinary diamonds. Directed by Nicolas Kanter and captured by Luke Palmer, the film moves between dreamlike elegance and cinematic intimacy, celebrating the emotion, beauty and grandeur of a love story unfolding. Serenaded by a song from Sofia Coppola’s Marie Antoinette that gives the film its distinctive, romantic rhythm, creating an atmosphere suspended somewhere between fantasy and reality.
Starring

Stella Hanan
Parker van Noord

Photograph and Director Nicolas Kantor
DOP Luke Palmer
Stylist Alex White
Makeup Manu Kopp
Hair Joe Burwin
Manicure Elsa Deslandes
Set Design Elena Seegers

Location Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat

Music “The Melody of a Fallen Tree” Windsor For The Derby from the Marie Antoinette (2006) Soundtrack

Production JN Production



THE ATELIER - STILL LIFE

GRAFF

A celebration of the diamond in its most exquisite form. This still life campaign offers an intimate glimpse into Graff’s world, lensed by Eduard Sanchez Ribot, where extraordinary stones meet the artistry of the atelier. A visual ode to a house that has built its legacy around the reverence for diamonds. Their rarity, their brilliance, and the extraordinary journey from stone to jewel.
Photographs Eduard Sanchez Ribot

Production JN Production



IL BLAZER
TI VOGLIO

MARELLA

A study in sensuality, restraint and timeless Italian elegance. Starring Irina Shayk and photographed by Mark Kean, the campaign explores the power of minimalism through a distinctly Italian lens, where clean silhouettes, intimate gestures and considered details speak with quiet confidence. A celebration of understated glamour: effortless, confident and unapologetically seductive.
Starring

Irina Shayk

Photographs Mark Kean
DOP Luke Palmer
Stylist Alexandra Carl
Makeup Karin Westerlund
Hair Ryan Mitchell
Music Robbie Williamson

Production Lola Productions



ZEN ESSENCE

SHISEIDO

Zen, captured in its purest form.
Set against a Japanese inspired minimalist home, surrounded by raw nature, the campaign follows a quiet, emotional journey inward. Model Mika Schneider embodies a modern muse in search of balance, presence, and self. Shot by Zoe Ghertner, the film unfolds as an intimate, almost tactile experience, an ASMR-like immersion in light, texture, and breath. Every moment is felt. Still life and additional films by Nacho Alegre bring a sense of authenticity and humanity, grounding the story in warmth and soul. A new expression of Zen that is modern, emotional, and deeply sensory.
Starring

Mika Schneider

Photographs & Director Zoe Ghertner
Stylist Hannes Hetta
Makeup Thomas de Kluyver
Hair David Harborow
Set Design Laura Doardo
Editor Kersti Jan Werdal
Sound Design Robbie Williamson
Production Andersson Production

Still Life Photographer Nacho Alegre
DOP Anne Gryczka
Body Model Mathilde Hubert



CAP MODERNE 
CAPUCINE HANDBAG

LOUIS VUITTON

Zendaya shot by the iconic Mert & Marcus, transports us to the sun-drenched Côte d’Azur, where she effortlessly showcases the elegance and timeless sophistication of the iconic Capucines handbag. Against a breathtaking modern backdrop, the campaign unfolds with the striking E-1027 house—designed by the pioneering architect Eileen Gray—serving as a symbol of cutting-edge modernism. The juxtaposition of the Capucines bag’s classic elegance with the bold, minimalist architecture of E-1027 creates a visual dialogue between heritage and innovation, evoking a sense of refined modernity. A celebration of design, craftsmanship, and a sophisticated lifestyle that transcends time and place.

A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Starring

Zendaya

Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January

Music  “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992



SUN PERFECT AIR

LANCASTER

A fresh expression of sun, skin and modern beauty for Lancaster. Starring Lulu Wood and photographed by Peter Ash Lee, the campaign brings a contemporary sensibility to the house’s visual identity, subtly redefining its image through a more refined, effortless and fashion-led approach. Balancing luminous beauty with the tactile language of summer, the campaign unfolds across a complete 360° universe from striking campaign imagery and considered still life to intimate behind-the-scenes moments and social-first content. A cohesive visual world designed to feel both timeless and distinctly of the moment.
Starring

Lulu Wood
Huang Shixin

Photographs Peter Ash Lee
DOP Ross Richardson
Stylist Rae Boxer
Makeup Manu Kopp
Hair David Harborow
Music Raph Parpex

Production JN Production



DIOR ROUGE LIPSTICK
RASPBERRY BERET

DIOR

Inspired by the iconic Prince’s  track the campaign captures the essence of a modern woman who knows her power. Dior Rouge lipstick is a declaration of confidence—bold, unapologetic, and movie-star stunning. Natalie Portman, wearing nothing but a raspberry beret—radiates the kind of glamour that feels both haute couture and effortlessly chic. It’s more than just a lipstick; it’s an expression of pure attitude.

A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.

Starring

Natalie Portman

Photographs Inez van Lamsweerde and Vinoodh Matadin
Film by Gordon von Steiner
DOP Stuart Winecoff
Movement Director Steven Galloway
Makeup Peter Phillips

Music “Rasberry Beret” Prince 
1985



HANDBAGS SERIES

LOUIS VUITTON

Liya Kebede - Paris
Liya Kebede and her daughter Raee capture their love for Paris in intimate moments, from historic bookshops to walks along the Seine, celebrating Louis Vuitton’s Capucines handbag in digital short films.

Kaia Gerber - LA
Set to “Dancer” by Gino Soccio, Kaia Gerber moves from day to night in LA, showcasing the bold, versatile spirit of the LV Twist bag through her youthful, free spirit. 

Olympia of Greece - Paris
Joyfull and dynamic, the campaign shot by Oliver Hadlee Pearch portray Olympia of Greece in her city trip in Paris.

Miranda Kerr
Set in the iconic Goldstein house by John Lautner, Miranda Kerr celebrates the Capucine bag in her own way. 

A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.



Starring

Liya & Raee Kebede
Photographs & film Oliver Hadlee Perch
Stylist Imruh Asha

Kia Gerber
Photographs and film Mikael Jansson
Syling Marie-Amélie Sauvé

Olympia of Greece
Photographs and film Oliver Hadlee Pearch

Miranda Kerr
Photographs and film Oliver Hadlee Pearch
Stylist Imruh Asha
Set Design Christine Irwin



THE ALCHEMIST’S GARDEN

GUCCI

In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself. 
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.

Photographs Paulette Tavormina
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI 

Music “Gymnopedie No 1” Eric Satie