SHISEIDO
Set against a Japanese inspired minimalist home, surrounded by raw nature, the campaign follows a quiet, emotional journey inward. Model Mika Schneider embodies a modern muse in search of balance, presence, and self. Shot by Zoe Ghertner, the film unfolds as an intimate, almost tactile experience, an ASMR-like immersion in light, texture, and breath. Every moment is felt. Still life and additional films by Nacho Alegre bring a sense of authenticity and humanity, grounding the story in warmth and soul. A new expression of Zen that is modern, emotional, and deeply sensory.
Mika Schneider
Photographs & Director Zoe Ghertner
Stylist Hannes Hetta
Makeup Thomas de Kluyver
Hair David Harborow
Set Design Laura Doardo
Editor Kersti Jan Werdal
Sound Design Robbie Williamson
Production Andersson Production
Still Life Photographer Nacho Alegre
DOP Anne Gryczka
Body Model Mathilde Hubert
MARLI NEW YORK
The motion of New York meets the measure of Geneva, creating a new language for MARLI. This launch brings together two worlds: the energy and style of New York, and the precision of Swiss watchmaking. It’s about contrast; fast and fluid versus refined and exact. MARLI introduces a new way to wear time. These are jewelry-inspired watches designed to be stacked and styled, just like the rest of the collection. Time becomes part of your look. Filmed in New York and Switzerland, the campaign captures this duality in urban movement against quiet craftsmanship, defining a bold new direction for the brand.
MARLI Timepieces: time, styled.
Maria Araujo
Unai Bartra
Photograph Carin Backoff
DOP Ben Carey
Styling Alex White
Makeup Jamal Scott
Hair Ryan Mitchell
Movement Director Jorge Dorsinville
Sound Robbie Williamson
Production JN Production
Still Life Photohrapher Sergiy Barchuk
DOP Graig Tango
Music “what comes next”
Ragz Originale, 24hoursav, Dua Saleh
IL DOLCE FAR NIENTE
MARELLA
A cinematic day in the life of a modern Italian muse, set in Praiano on the Amalfi Coast.
Filmed at the secluded Casa Privata, the campaign celebrates Marella’s Italian heritage through a refined, intimate lens. The story unfolds slowly: sunlight, stillness, and the effortless beauty of doing nothing.
Captured by photographer Carin Backoff, the imagery feels natural, modern, and quietly sensual. The deep blue Mediterranean becomes a constant backdrop that’s timeless, calm, and immersive. A portrait of ease, elegance, and contemporary Italian living.
Mariam De Vinzelle
Vika Parmakova
Valeria Buldini
Photographs Carin Backoff
Films Romain Wygas
Stylist Marghertia Moro
Make Up Luciano Chiarello
Hair Laurence Walker
Production Andersson Production
Location Casa Privata, Praiano, Italy
Music “Volto di Donna”
Piero Umiliani 1975
CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
VERSACE
A jewel in a bottle.
Model Lila Moss makes her fragrance debut in a campaign photographed and directed by Mert Alas.
Creative inspiration came from Donatella Versace’s iconic Blonde Perfume portraits by Richard Avedon, 1995
reimagined through the modern myth of Medusa.
In the film, light and shadow pulse to a reworked sample of Joy Division’s “Shadowplay” - Mirrors by Nightbus - creating a hypnotic rhythm of seduction and power.
Lila holds the flacon, its energy ignites within her. Her blonde hair comes alive-hypnotic, untamed, divine.
The bottle becomes her mirror and her weapon.
Lila Moss
Photographs & Film Mert Alas
Creative Direction Robert Lussier
Styling Allegra Versace
Hair Damien Boissinot
Nails Jenny Longworth
Makeup Thomas de Kluyver
Editor Will Town Modern Post
Production Partner Films
GUERLAIN
In Guerlain’s Fly to the Stars holiday campaign, the magic of the festive season is brought to life with a limited-edition creation that sparkles with elegance and luxury: the Diamond Bee Atomizer. This bejeweled, celestial-inspired version of Guerlain’s iconic Bee—an emblem of the house’s heritage and craftsmanship—takes on an otherworldly, ethereal quality. Adorned with radiant diamonds and shimmering with a celestial glow, the Bee Atomizer evokes the wonder and beauty of the night sky, capturing the essence of the holiday season as a time of magic, indulgence, and starry dreams.
A full 360 approach—Print, Film, Digital—creates an immersive storytelling experience.
Natalia Vodianova
He Cong
Photographs and film Sølve Sundsbø
DOP Benoit Delhomme
Styling Charlotte Collet
Makeup Violette
GIVENCHY
To relaunch Givenchy's iconic L'Interdit fragrance, the campaign takes audiences on a nocturnal journey through a forbidden Parisian world. Set in the Porte des Lilas Metro station, bespoke posters and designs by Max Bellhouse transform the space into a cinematic playground, capturing the fragrance’s mysterious allure. Actress Rooney Mara, the campaign's muse, embodies the forbidden as she navigates the shadowy Metro, blending desire and restraint. The narrative extends into Parisian streets with striking outdoor ads and window displays, while a grand launch event in a Haussmannian apartment features immersive installations and scent stations. Every touchpoint, from print to film to digital, creates a sensory experience, inviting audiences into a world where luxury, mystery, and beauty converge.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rooney Mara
Film Todd Haynes
Photographs David Sims
RASPBERRY BERET
DIOR
Inspired by the iconic Prince’s track the campaign captures the essence of a modern woman who knows her power. Dior Rouge lipstick is a declaration of confidence—bold, unapologetic, and movie-star stunning. Natalie Portman, wearing nothing but a raspberry beret—radiates the kind of glamour that feels both haute couture and effortlessly chic. It’s more than just a lipstick; it’s an expression of pure attitude.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Natalie Portman
Photographs Inez van Lamsweerde and Vinoodh Matadin
Film by Gordon von Steiner
DOP Stuart Winecoff
Movement Director Steven Galloway
Makeup Peter Phillips
Music “Rasberry Beret” Prince
1985
GUCCI
In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself.
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI
Music “Gymnopedie No 1” Eric Satie