CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
DIOR
Jennifer Lawrence embodies the bold, radiant spirit of Dior Addict lipstick. An effortless chic, confident and unapologetically glamorous.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Jennifer Lawrence
Photographs & Film Craig McDean
DIOR
Jennifer Lawrence in her first Dior Couture campaign for the iconic Miss Dior handbag and accessories
by Raf Simons.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Jennifer Lawrence
Photographs Willy Vanderperre
MOVADO
This campaign honors a remarkable collective of visionaries—artists, athletes, and entrepreneurs—don’t merely navigate time—they transcend it, shaping their own paths with boldness, originality, and unwavering confidence. Movado, with its iconic design and commitment to precision, aligns with this powerful ethos, capturing the essence of these changemakers in a celebration of forward momentum. The campaign takes inspiration from Ludacris’ anthem, Stand Up’ lyrics
“When I move, you move,” a call to action for anyone who dares to challenge conventions, defy expectations,—because, as this campaign illustrates, true leaders don't just follow time; they make it their own.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Tyrese Haliburton
Photographs & Film Mert Alas & Marcus Piggott
Choreography Stephen Galloway
Styling Mel Ottenberg
Production N6 + January
Music "Stand Up" Ludacris 2000
LOEWE
Arno Rafael Minkkinen’s work for Loewe transports us to a surreal volcanic landscape, where the raw power of nature pulses with the heat of lava and the rhythm of life. Inspired by Karl Blossfeldt’s studies of organic forms, Minkkinen uses the human body to transform the landscape into a living extension of Blossfeldt’s legacy. The dancers' fluid, sculptural movements become a direct embodiment of the landscape’s natural forces, blurring the line between human and earth. Through Minkkinen’s lens, light and shadow, fragility and strength, chaos and serenity collide, with every gesture speaking to a deeper connection to the land. The dancers, illuminated by the glow of the lava, appear both vulnerable and indomitable, their movements a celebration of life’s constant flux. This campaign is a mesmerizing fusion of art, nature, and fashion, where motion itself becomes a language, and Loewe’s design is woven into this elemental story.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Photographs & film Arno Rafael Minkkinen
Movement Director Stephen Galloway
RASPBERRY BERET
DIOR
Inspired by the iconic Prince’s track the campaign captures the essence of a modern woman who knows her power. Dior Rouge lipstick is a declaration of confidence—bold, unapologetic, and movie-star stunning. Natalie Portman, wearing nothing but a raspberry beret—radiates the kind of glamour that feels both haute couture and effortlessly chic. It’s more than just a lipstick; it’s an expression of pure attitude.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Natalie Portman
Photographs Inez van Lamsweerde and Vinoodh Matadin
Film by Gordon von Steiner
DOP Stuart Winecoff
Movement Director Steven Galloway
Makeup Peter Phillips
Music “Rasberry Beret” Prince
1985
DIOR
KISS
Inspired by Milton H. Greene’s iconic “Red Sweater Sitting with Marilyn Monroe,” Natalie Portman reimagines the moment, infusing it with her own bold sense of freedom, beauty, and audacity. With her signature lipstick as a symbol of empowerment, she dances to “Kiss” by Prince, played on a custom Rouge Boombox
a 360 code for in-store and press.
I FEEL GOOD
The campaign celebrates the empowering feeling of wearing iconic red lipstick. As flashes from the camera light up the scene, she playfully applies the lipstick, only for the reveal: she’s inside a photobooth in the heart of Paris.
The photobooth and its strips become key elements, extending the experience digitally and enhancing the retail consumer journey.
Natalie Portman
Photographs David Sims
Films Gordon Von Steiner
Movement Director Steven Galloway
Music ‘Kiss’ Prince 1986
‘I Feel Good’ James Brown 1964
GUCCI
In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself.
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI
Music “Gymnopedie No 1” Eric Satie
GIVENCHY
To relaunch Givenchy's iconic L'Interdit fragrance, the campaign takes audiences on a nocturnal journey through a forbidden Parisian world. Set in the Porte des Lilas Metro station, bespoke posters and designs by Max Bellhouse transform the space into a cinematic playground, capturing the fragrance’s mysterious allure. Actress Rooney Mara, the campaign's muse, embodies the forbidden as she navigates the shadowy Metro, blending desire and restraint. The narrative extends into Parisian streets with striking outdoor ads and window displays, while a grand launch event in a Haussmannian apartment features immersive installations and scent stations. Every touchpoint, from print to film to digital, creates a sensory experience, inviting audiences into a world where luxury, mystery, and beauty converge.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rooney Mara
Film Todd Haynes
Photographs David Sims