CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
1000 LIVES
DIOR
Nan Goldin, renowned for her candid, emotionally charged imagery, captures the raw essence of modern masculinity in the 1000 Lives campaign. Actor Robert Pattinson runs for his life, embodying urgency and vulnerability in a series of unrehearsed moments that reflect the complexity of manhood. Inspired by James Dean’s mantra—“Dream as if you’ll live forever. Live as if you’ll die today.”—the campaign explores the tension between ambition and the fleeting nature of life.
A limited-edition art book, designed and published by Rizzoli International, compiles the campaign’s striking imagery, offering an in-depth look at the emotional depth behind the story.
Robert Pattinson
Camille Rowe
Photographs by Nan Goldin
Film by Romain Gavras
Music “Whole Lotta Love” Led Zepplin
1969
LOEWE
Arno Rafael Minkkinen’s work for Loewe transports us to a surreal volcanic landscape, where the raw power of nature pulses with the heat of lava and the rhythm of life. Inspired by Karl Blossfeldt’s studies of organic forms, Minkkinen uses the human body to transform the landscape into a living extension of Blossfeldt’s legacy. The dancers' fluid, sculptural movements become a direct embodiment of the landscape’s natural forces, blurring the line between human and earth. Through Minkkinen’s lens, light and shadow, fragility and strength, chaos and serenity collide, with every gesture speaking to a deeper connection to the land. The dancers, illuminated by the glow of the lava, appear both vulnerable and indomitable, their movements a celebration of life’s constant flux. This campaign is a mesmerizing fusion of art, nature, and fashion, where motion itself becomes a language, and Loewe’s design is woven into this elemental story.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Photographs & film Arno Rafael Minkkinen
Movement Director Stephen Galloway
GIVENCHY
To relaunch Givenchy's iconic L'Interdit fragrance, the campaign takes audiences on a nocturnal journey through a forbidden Parisian world. Set in the Porte des Lilas Metro station, bespoke posters and designs by Max Bellhouse transform the space into a cinematic playground, capturing the fragrance’s mysterious allure. Actress Rooney Mara, the campaign's muse, embodies the forbidden as she navigates the shadowy Metro, blending desire and restraint. The narrative extends into Parisian streets with striking outdoor ads and window displays, while a grand launch event in a Haussmannian apartment features immersive installations and scent stations. Every touchpoint, from print to film to digital, creates a sensory experience, inviting audiences into a world where luxury, mystery, and beauty converge.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rooney Mara
Film Todd Haynes
Photographs David Sims
GUCCI
In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself.
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI
Music “Gymnopedie No 1” Eric Satie
GIVENCHY
Givenchy’s Gentleman fragrance, originally launched in 1974, epitomizes timeless masculinity. In the new campaign, actor Aaron Taylor-Johnson embodies the modern gentleman, channeling both strength and vulnerability. Directed by his wife/collabarator/artist Sam Taylor-Johnson, the film captures an intimate dinner party inside a grand chateau, where Aaron’s spirited performance—dancing on a table to a funk track iconic track, the campaign redefines what it means to be a Gentleman Givenchy in today’s world—sophisticated, charismatic, and unafraid to embrace every side of his character.
Aaron Taylor-Johnson
Photographs and film Sam Taylor-Johnson
Movement director Steven Galloway
Music "Enjoy Yourself" A+ 1999
sampling "A Fifth of Beethoven" Walter Murphy 1976
CAMPAIGN
BOTTLE DESIGN
LOEWE
Loewe’s Solo Ella fragrance campaign, filmed at a sleek, modernist house in Spain, captures the essence of the perfume through a powerful performance by actress Elisa Lasowski, who serves as Jonathan Anderson’s muse. In this visually striking campaign, Elisa embodies the dual meaning of Solo—both as an expression of individuality and the essence of a complex, multifaceted woman. Her presence reflects the vibrant contrasts of the fragrance bottle’s design, as she navigates through a world of boldness and subtlety, strength and vulnerability. The campaign is anchored by the provocative statement, “Nobody really knows me, but they think they do” inviting viewers to reconsider the layers of identity, mystery, and self-expression that the fragrance encapsulates.
The Solo Ella fragrance bottle features an innovative tangerine clip-lid that adds a bold,
eye-catching visual statement, designed by TSC. This striking design element enhances the bottle's dynamic presence, combining modern elegance with a pop of color that mirrors the fragrance’s vibrant, multi-dimensional character.
Elisa Lasawski
Photographs by Olivier Hadlee Pearch
Film by Gordon Von Steiner
LOUIS VUITTON
The Maison’s creations accompany four intrepid souls, through space and time, beyond the realm of possibility, each in search of thier horizon.
The campaign series creates new perspectives, defined by infinite freedom, with the iconic ‘Horizon’ rolling suitcase.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Gisele Bündchen
Photographs Glen Luchford
DOP Jack Webb
Styling Emmanuelle Alt
Makeup Yadim
Set design Gideon Lewin
Still life Romain Laprade
Still life set design Charlotte de la Grandière
Music ‘Heroes’ David Bowie
2002
LOUIS VUITTON
The Maison’s creations accompany four intrepid souls, through space and time, beyond the realm of possibility, each in search of thier horizon.
The campaign series creates new perspectives, defined by infinite freedom, with the iconic ‘Horizon’ rolling suitcase.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Jackson Wang
Photographs Glen Luchford
DOP Jack Webb
Styling Emmanuelle Alt
Makeup Yadim
Set design Gideon Lewin
Still life Romain Laprade
Still life set design Charlotte de la Grandière
Music “Heroes” David Bowie
2002