CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
VERSACE
A jewel in a bottle.
Model Lila Moss makes her fragrance debut in a campaign photographed and directed by Mert Alas.
Creative inspiration came from Donatella Versace’s iconic Blonde Perfume portraits by Richard Avedon, 1995
reimagined through the modern myth of Medusa.
In the film, light and shadow pulse to a reworked sample of Joy Division’s “Shadowplay” - Mirrors by Nightbus - creating a hypnotic rhythm of seduction and power.
Lila holds the flacon, its energy ignites within her. Her blonde hair comes alive-hypnotic, untamed, divine.
The bottle becomes her mirror and her weapon.
Lila Moss
Photographs & Film Mert Alas
Creative Direction Robert Lussier
Styling Allegra Versace
Hair Damien Boissinot
Nails Jenny Longworth
Makeup Thomas de Kluyver
Editor Will Town Modern Post
Production Partner Films
GUERLAIN
In Guerlain’s Fly to the Stars holiday campaign, the magic of the festive season is brought to life with a limited-edition creation that sparkles with elegance and luxury: the Diamond Bee Atomizer. This bejeweled, celestial-inspired version of Guerlain’s iconic Bee—an emblem of the house’s heritage and craftsmanship—takes on an otherworldly, ethereal quality. Adorned with radiant diamonds and shimmering with a celestial glow, the Bee Atomizer evokes the wonder and beauty of the night sky, capturing the essence of the holiday season as a time of magic, indulgence, and starry dreams.
A full 360 approach—Print, Film, Digital—creates an immersive storytelling experience.
Natalia Vodianova
He Cong
Photographs and film Sølve Sundsbø
DOP Benoit Delhomme
Styling Charlotte Collet
Makeup Violette
GIVENCHY
To relaunch Givenchy's iconic L'Interdit fragrance, the campaign takes audiences on a nocturnal journey through a forbidden Parisian world. Set in the Porte des Lilas Metro station, bespoke posters and designs by Max Bellhouse transform the space into a cinematic playground, capturing the fragrance’s mysterious allure. Actress Rooney Mara, the campaign's muse, embodies the forbidden as she navigates the shadowy Metro, blending desire and restraint. The narrative extends into Parisian streets with striking outdoor ads and window displays, while a grand launch event in a Haussmannian apartment features immersive installations and scent stations. Every touchpoint, from print to film to digital, creates a sensory experience, inviting audiences into a world where luxury, mystery, and beauty converge.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rooney Mara
Film Todd Haynes
Photographs David Sims
RASPBERRY BERET
DIOR
Inspired by the iconic Prince’s track the campaign captures the essence of a modern woman who knows her power. Dior Rouge lipstick is a declaration of confidence—bold, unapologetic, and movie-star stunning. Natalie Portman, wearing nothing but a raspberry beret—radiates the kind of glamour that feels both haute couture and effortlessly chic. It’s more than just a lipstick; it’s an expression of pure attitude.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Natalie Portman
Photographs Inez van Lamsweerde and Vinoodh Matadin
Film by Gordon von Steiner
DOP Stuart Winecoff
Movement Director Steven Galloway
Makeup Peter Phillips
Music “Rasberry Beret” Prince
1985
GUCCI
In this exquisite campaign, art photographer Paulette Tavormina draws inspiration from 17th-century Vanitas paintings to capture the interplay of beauty and impermanence. Set against a lavish banquet table reminiscent of The Last Supper, the scene unfolds as an olfactory feast, blending rich, vibrant elements with a sense of fleeting transience. The opulent table, filled with fruits, flowers, and delicacies, mirrors the fragrances’ ability to evoke both indulgence and the inevitable passing of time. Tavormina’s mastery of light and shadow highlights this delicate balance, inviting viewers to reflect on the fragility of beauty and life itself.
The campaign becomes a visual and sensory meditation on the timeless themes of Vanitas, where each fragrance embodies a fleeting moment of luxury and grace.
DOP Jeremy Valender
Set Design Emma Roach
Floral Design Simone Gooch Fjura
Production MAI
Music “Gymnopedie No 1” Eric Satie
THREE GRACES
GUERLAIN
Inspired by the Three Graces, this campaign features a diverse trio embodying timeless elegance. With flowing camera movements and a soft piano soundtrack, their beauty is captured in motion, mirroring the product's seamless, refined femininity.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Natalia Vodianova
He Cong
Maty Fall
Photographs & film Inez van Lamsweerde and Vinoodh Matadin
Styling Charlotte Collet
(WO)MANIFESTOS
DIOR
In a groundbreaking campaign that seamlessly blends fashion with beauty, actress and model Cara Delevingne takes center stage as the face of Dior’s latest skincare line. With the visionary direction of Maria Grazia Chiuri, Dior’s Creative Director, Cara delivers a series of WO(MANIFESTOS, empowering statements that reflect Dior’s message of confidence and self-expression. Set against a minimalist, contemporary backdrop that mirrors Chiuri’s signature Dior aesthetic, the campaign celebrates individuality and the connection between fashion, beauty, and empowerment.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Cara Delevingne
Photographs & film Cass Bird
Styling Kate Young
Makeup Peter Philips
Music ‘I AM WOMAN’ Jordin Sparks
GUERLAIN
Guerlain reveals all the tenderness of matte with KissKiss Tender Matte, the luminous matte lipstick as tender as a kiss. Through the lens of Inez and Vinoodh, a campaign that places femininity at the center of multiplicity. Three faces, three energies and one shared gesture: the imprint of a kiss, bold and unapologetic, stamped like a signature.
Natalia Vodianova
He Cong
Imari Karanja
Photographs & Film Inez van Lamsweerde and Vinoodh Matadin
Creative Direction Robert Lussier
Hair James Pecis
Makeup Lisa Butler